Changing Archetypes While Pre-Product: An Exercise In Courage

I’m excited to tell you that randrr is about to unveil a brand overhaul.

This didn’t happen because we got bored or because we had so much time on our hands. It happened because we needed to ensure that our first impression on real users was meaningful. To understand the shortcomings of the old logo compared to our evolved product definition, let’s break it down a little:

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randrr's UX Stack And Remote Collaborative Tools

The Situation

Here at randrr, we’re obsessed with putting the user at the center of the universe. We strive for a design process that is itself frictionless so that we can provide that same experience to our users.

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